Mastering Trademark and Unfair Competition Law PDF
By:Lars S. Smith,Llewellyn Joseph Gibbons
Published on 2013 by
Mastering Trademark and Unfair Competition Law provides a clear and concise presentation of the basic principles underlying and the challenges facing a student or practitioner of trademark law in a digital age. This book traces the evolution of trademark law from its origin as a common law tort of unfair competition and associated common law trademark rights, to the most recent amendments to the federal Lanham Trademark Act. The book lays a solid foundation covering the basics of obtaining trademark and trade dress rights; federal trademark registration practice, including a discussion of practice before the TTAB; trademark infringement; defenses; and remedies. Mastering Trademark and Unfair Competition Law also has extensive coverage of the dilution of famous trademarks.Mastering Trademark and Unfair Competition Law thoroughly discusses all of the elements of the modern trademark practice. It has extensive discussions of new technologies such as Internet domain names, web pages, keyword advertising, virtual worlds, and computer games, as well as how trademark law has responded to the challenges presented by new forms of trademark use. There are chapters on cybersquatting under the Uniform Domain Name Resolution Policy (UDRP) and international trademark law including review of treaties such as the Paris Convention and the Madrid Protocol. The goal of this book is to ground the reader in the law, policies, and theories of trademark law so that the reader can better understand the legal and economic role of trademarks and brands in a modern economy.This book is part of the Carolina Academic Press Mastering Series edited by Russell L. Weaver, University of Louisville School of Law.
This Book was ranked at 41 by Google Books for keyword Trademark.
Book ID of Mastering Trademark and Unfair Competition Law's Books is EEyNPgAACAAJ, Book which was written byLars S. Smith,Llewellyn Joseph Gibbonshave ETAG "iUBbR/os0VA"
Book which was published by since 2013 have ISBNs, ISBN 13 Code is 9781594604492 and ISBN 10 Code is 1594604495
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Book which have "266 Pages" is Printed at BOOK under CategoryLaw
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