Trademark Surveys PDF
By:Jacob Jacoby (Researcher in economics)
Published on 2015-02-16 by Amer Bar Assn
The most expansive and cohesive treatment of survey research and its use in the courts, this volume examines the many scientific and analytical issues involved. Written by Jack Jacoby, an expert in the construction, analysis, and application of trademark surveys in litigation, the book covers survey fundamentals; pre-survey considerations; designing, conducting, and reporting surveys; defining the universe; sampling issues; test settings and stimuli; questionnaire construction; implementing and gathering data; and aggregating, evaluating, and reporting survey findings. Includes case law commentary throughout.
This Book was ranked at 16 by Google Books for keyword Trademark.
Book ID of Trademark Surveys's Books is zH_HngEACAAJ, Book which was written byJacob Jacoby (Researcher in economics)have ETAG "L/aGZqVh1xM"
Book which was published by Amer Bar Assn since 2015-02-16 have ISBNs, ISBN 13 Code is 9781627222655 and ISBN 10 Code is 1627222650
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Book which have "1064 Pages" is Printed at BOOK under CategoryLaw
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